Introduction


V J Trading began as a small family business with a vision to bring the world’s best snacks and beverages to New Zealand. Over the years, our passion for quality products and trusted partnerships fueled steady growth across the region.

In April 2025, V J Trading entered a new chapter when Worthy acquired the company in the North Island, expanding their FMCG portfolio and bringing fresh resources, leadership, and a renewed vision to grow. Today, as part of the Worthy group, V J Trading continues to deliver leading brands to retailers and customers across New Zealand, with an unwavering commitment to quality, service, and innovation.

Growing

Under Worthy’s leadership, V J Trading has entered an exciting new phase of growth and transformation. With the backing and resources of a leading FMCG group, we have expanded our distribution network, strengthened relationships with global suppliers, and introduced a broader range of products to the New Zealand market.

Worthy’s ownership has brought a renewed focus on innovation, operational excellence, and customer service, empowering our team to deliver greater value and reliability to retailers and customers across the country.

Future


Looking ahead, V J Trading is excited about what the future holds. With Worthy behind us, we’re not just growing our range of snacks and drinks. We’re also investing in smarter ways to deliver them to stores and customers across New Zealand.

Our team is always looking for new ways to make things simpler, faster, and better for the people we work with every day. We want every retailer to feel confident that with V J Trading, they’ll always have access to the world’s best brands, backed by service they can trust. The journey is just getting started, and we can’t wait to see where it takes us next.

Today...

  • Serving over

    2000

    stores

  • With

    95%

    positive reviews

  • Selling in

    17

    territories of New Zealand

Our core values

We aim higher every day. From product selection to service delivery, we hold ourselves to the highest standards and constantly look for ways to improve how we operate and how we serve.

We believe growth is a habit. Whether it's learning a new skill, improving a system, or discovering a better way to serve customers, we focus on progress every single day.

Humility drives our success. We believe in teamwork over ego, and results over recognition. Every win is shared, and every challenge is faced together.

Our business was built on personal relationships, and that hasn’t changed. From suppliers to store owners to our internal team, we value integrity, reliability, and long-term trust in everything we do.

  • WELL TRUSTED
    Over 100k customers
  • SUPER FAST
    With Express delivery
  • EXPERT HELP
    Five days a week
  • BEST PRICES
    Unbeatable value